IT Support Business Advice for Palm Beach: Have a Clear Unique Selling Proposition (USP)!

IT Support Business Advice for Palm Beach: Have a Clear Unique Selling Proposition (USP)!


Stand Out Above the Crowd

IT support in Palm Beach can help communicate that which makes your business unique. The technical term for this is USP or Unique Selling Proposition. It can be confusing, but once your business is able to communicate a USP to prospects, you'll find you increase your clientele substantially.

Look In the Mirror

Qualities of a good USP include:

  • Value
  • Individuality
  • Cost-Effectiveness
  • Publicity

You can't just purge a conglomeration of interesting facts. You must have real value.

Standing Out

What makes you stand out from your competitors?

  • Ask yourself this question
  • Answer this question
  • Promote that answer

If you don't have something that makes you stand out, you need to upgrade. Platitudes won't cut it. You can't say something like: "Our business has more passion than the competition." If you're rolling your eyes reading that phrase, imagine how much harder potential clients will negatively react to such a statement.

Technological Possibilities

Look into what makes you unique and actually has value. Here's the thing: when you look in the mirror, you may find that you're not the "Belle of the ball," as the saying goes. Your business may not be as cool, unique, or desirable as you thought. It takes time to build yourself up to a position where you aren't bleeding assets.

When you've started to turn a profit, maintaining it requires designing unique solutions that are desirable and promoting them. You might look into new tech options if you've found yourself at this point and are looking to give value to your services. IT support in Palm Beach can provide you with cloud solutions like cloud-based fax (which is much more secure), remote operations, instantaneous BDR (Backup and Data Recovery) and much more. With the cloud, you can use BYOD (Bring Your Own Device) as a regular operational protocol. BYOD will make it so any representative from your company can do work wherever an Internet connection can be established. This means they can go to a client's location and assist them directly, with immediacy and effectiveness.

An Example of Win-Win Savings

Something else that's definitely worth considering is that if you can use technology to decrease your expenses, you can actually offer your clients much more for much less. For example, cloud fax can cut about three minutes per fax from your faxing process. Additionally, it can totally get rid of the paper involved. If you were in a legal or healthcare industry and sent 33.3 faxes a day (or less than 1.5 an hour over a 24-hour day), you're looking at about 1,000 a month or 12,000 a year. If you can cut three minutes per, that's 36,000 minutes or 600 hours. You've additionally got about three reams of paper per month at that rate; $10 a month or $120 a year. Added to 600 hours, that's going to be anywhere from $10k to $30k a year in savings. Conserving such resources can allow you to branch out for clients and lower prices.

Local Solutions

IT support in Palm Beach through Nexxen Technologies, Inc. can cost-effectively optimize your business. Contact us for service solutions that can help you identify your USP or even create it. Being able to lead with it in sales will likely garner more effective client acquisition.